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(The Star-Telegram sold the building last year after reaching an agreement to outsource its printing to The Dallas Morning News.) The new Ben Hogan company is currently working out of temporary space in south Fort Worth, but has signed a deal to lease 33,000 square feet of space in the former Star-Telegram printing and distribution complex at I-35W and I-20. They’ll be priced at $149 apiece with steel shafts, and $165 with graphite. The clubs will be sold exclusively through golf professionals at country clubs and learning centers, where players will be custom-fitted and provided help to choose the lofts that fit their game.
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The Hogan fans are going to be elated about the golf club that has his name on it once again,” Koehler said.Īnd in a novel approach, the company will allow golfers to create their own set from a selection of 44 different irons, including 16 wedges, numbered by loft angles from 20 to 63 degrees instead of the traditional 2-9 plus wedges. “We really believe this is the best Hogan iron ever made. (The company can no longer use its famous Apex model name, which was retained by Callaway Golf, the old Hogan Co.’s last owner.)
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With that in mind, the new set of Hogan clubs being unveiled this week, dubbed the Fort Worth 15, combines the sleek look of traditional “blades” with state-of-the-art perimeter weighting technology to offer a high-performance premium club for the serious golfer. experience on this team, including people who worked side by side with Mr. “We have up to 150 years of Ben Hogan Co. “This is the real Ben Hogan Co.,” said Koehler, 62, who since 2011 has run a company in Victoria called Eidolon Brands that produced a line of wedges under the SCOR4161 name.
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But a progression of different owners, starting in 1993, disrupted the company and Hogan clubs eventually disappeared from pro shops.
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Hogans were among the best-made clubs on the market in the 1970s and 1980s, favored by many pros and good players. turned out golf clubs in Fort Worth under the watchful eye of the legendary pro golfer, who famously survived a near-fatal auto accident and went on to win nine major golf championships and build a successful golf club manufacturing business. It marks the return of an iconic brand to the golf equipment market as well as the rebirth of a familiar business in Fort Worth.įor 40 years, the Ben Hogan Co. Koehler, president and chief executive officer of the new Ben Hogan Golf Equipment Co., will debut the company’s first set of Hogan irons at the industry’s annual PGA Merchandise Show in Orlando, Fla. Today, he’ll find out what the golf world thinks. Terry Koehler believes he has created a set of golf clubs worthy of carrying Ben Hogan’s name.